With two new partners and a developing practice in financial industry for more than a decade, Singer Olfert enlisted Verkhouse to rebrand themselves as Connect Wealth. The goal was to reinvent the brand. This included a new brand identity system as well as messaging to reflect the new partnership and capture the spirit of their work as a full financial planning firm. The partnership duration started 2018 for a duration of two years.
Client: Vince Olfert
Year: 2020/21
Scope of Work: Rebranding, Web Design
Location: BC, Canada
We developed a new brand system that, in each element from the new logotype, logomark, color palette, typographic system, way- finding system, photographic style etc... work to maintain a precise balance between the sophisticated and the progressive look and feel, to better chart the company’s path and expression.
Connect Wealth
Non-commercial project. All content used belongs to their respective owner.
CREDITS
Rebranding, Creative Direction, Web Design: Dana Rosendal
