Dana is an Interactive Designer & Art Director based in Vancouver. She has spent the last sixteen years anchored in the field of digital design, helping to bring brands to life through strategic design. Currently working for Apple at Critical Mass + The World.

She has spanned digital advertising campaigns, branding and interactive product design. She’s been working with a variety of different agencies across North America, providing holistic design solutions for brands like Apple, Louis Vuitton, Waldorf Astoria, Continental, HELLA, Toyota, BMW, Volkswagen, Delta Group, Nitro, Hootsuite, Imperva, IT Renew, NSLS, University of Pennsylvania.

Art Direction. With an extensive experience in everything digital, she masters branding, product design and advertising. Leads and mentors creative teams while focusing on building great client relationships. She makes things that resonate with people using a style which is honest and direct. 
Web Design. She conducts valuable research to gain a deep understanding of your brand. To ensure an effective design approach, each project starts with a thorough brand discovery, followed by the design process, incorporating both UI and UX experiences, prototyping, testing and lastly launching product.
Brand Development. A well-defined and executed brand strategy affects all aspects of a business. It's directly connected to end user needs, emotions, competitive environments. Dana's able to establish a strong foundation in the choice of a logo and identity systems, branding strategy, ensuring the user to perceive it in a consistent way.
Art Director, Founder


2019 - PRESENT
Interactive Sr. Designer

Critical Mass + The World

2021 - PRESENT
Futur Pro Group Member

The Futur, LLC

2019 - PRESENT
Senior Brand Designer


Senior UX/UI Designer

Robots and Pencils

Design + Marketing Specialist

Singer Olfert + Connect Wealth

2018 - 2020
Creative Marketing Specialist

Delta Group

2017 - 2018
Senior Marketing Specialist

Nathan Allan 

2015 - 2017
Lead Designer

HELLA, International Office

2011 - 2014
Marketing Communication Essentials, Diploma

British Columbia Institute of Technology (BCIT), Vancouver, Canada

2015 - 2017
Visual Communications & Design, BA

University of Arts and Design, Romania

2001 - 2005
Advanced Digital Marketing, Diploma

Shaw Academy, Dublin

2016 - 2017
Webbys Honoree

Best of Data Driven Media

Webbys Nominee

Financial Services

Webbys Nominee

Mobile Campaigns Behance




Independent Designer of the Year

A Design Award Competition


Computer Arts, Architizer, Frame, Interiors, Contract NY, Metropolis, Wallpaper, Dezeen, Interni, Luxe, Grey Magazine, among others.
Adobe Creative Suite, Keynote, PowerPoint, Figma, Sketch, XD, Principle, InVision, Slack, Asana, Teams. 

To comply with my non-disclosure agreement, 
access for relevant projects is available upon request.

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