Dana is a Sr. Product Designer with 18 years of experience in digital design, bringing brands to life through strategic, user-centered experiences.

Her work spans discovery to delivery, combining UX strategy, interaction design, and systems thinking to build digital platforms for global brands including Apple, Louis Vuitton, Nissan, Infinity, Uber, Nitro, and Hootsuite.

Experience Design. With extensive digital experience, she builds brand-led products, design systems, and campaign experiences. She leads teams, mentors designers, and partners closely with clients to create work that feels clear, human, and direct.

Product Design. Through a structured design process, she translates insights into thoughtful experiences, combining UX strategy, UI design, prototyping, and user testing, ultimately delivering a polished product ready for launch.

Brand Development. A brand is more than a logo—it’s a story. Dana translates user insights and market context into identity systems and strategic design, helping your brand communicate clearly and consistently across every interaction.

Sr. Product Designer

Critical Mass (Full-time)

2021 - PRESENT

Lead Product Designer

Verkhouse (Freelance)

2019 - PRESENT

Futur Pro Group Member

The Futur, LLC (Member)

2019 - 2025

Senior Product Designer

Redstamp

2021

Senior UX/UI Designer

Robots and Pencils

2021 

Product Design + Marketing Consultant

Connect Wealth

2018 - 2020

Creative Marketing Specialist

Delta Group

2017 - 2018

Senior Marketing Specialist

Nathan Allan 

2015 - 2017

Lead Designer

HELLA, International Office

2011 - 2014

Marketing Communication Essentials, Diploma

British Columbia Institute of Technology (BCIT), Vancouver, Canada

2015 - 2017

Visual Communications & Design, BA

University of Arts and Design, Romania

2001 - 2005

Advanced Digital Marketing, Diploma

Shaw Academy, Dublin

2016 - 2017

Webbys Honoree

Best of Data Driven Media

Webbys Nominee

Financial Services

Webbys Nominee

Mobile Campaigns Behance

FWA SOTD x 3

2020

Awwwards

Independent Designer of the Year

A Design Award Competition

2019

Computer Arts, Architizer, Frame, Interiors, Contract NY, Metropolis, Wallpaper, Dezeen, Interni, Luxe, Grey Magazine, among others.

Enterprise UX, SaaS Platforms, Design Systems, Complex Workflows , User Research,
Prototyping, Information Architecture, Accessibility (WCAG), Usability Testing, Data-Informed Design, Stakeholder Alignment, Sketch, Figma, Adobe CC, Jira, Confluence.

Let's Connect

© 2026
To comply with my non-disclosure agreement, 
access for relevant projects is available upon request.