The Design Practice of Dana S. Rosendal

Dana is an Interactive Designer and Art Director based in Vancouver. Currently working for Apple at Critical Mass.

Art Direction. With an extensive experience in everything digital, she masters branding, product design and advertising. Leads and mentors creative teams while focusing on building great client relationships. She makes things that resonate with people using a style which is honest and direct. 

Web Design. She conducts valuable research to gain a deep understanding of your brand. To ensure an effective design approach, each project starts with a thorough brand discovery, followed by the design process, incorporating both UI and UX experiences, prototyping, testing and lastly launching product.

Brand Development. A well-defined and executed brand strategy affects all aspects of a business. It's directly connected to end user needs, emotions, competitive environments. Dana's able to establish a strong foundation in the choice of a logo and identity systems, branding strategy, ensuring the user to perceive it in a consistent way.

Dana's been working directly with international clients as well as in-house design agencies across North America. Her approach is minimalistic with clarity, structure and balance in mind.

Big picture thinker.

Design focused.

Planner beyond aesthetics. 

Let's Talk

To comply with my non-disclosure agreement, 
access for relevant projects is available upon request.

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